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New Products
Do you have new products and need to get the information out to prospects?
Any new or unique applications for your product? Or even a new accessory
for your product line. We can help with press releases and editor
contacts. We can review editorial calendars of your industry's technical
journals to see where the best fit would be.
Going to a tradeshow?
Most tradeshow organizations offer a list of visiting press. We can
prepare press kits for distribution at the show booth and in the press
room. We can organize editor invitations for one-on-one demos of your
new equipment. Press kits can contain product releases, company backgrounders,
Q-and-A’s and your product datasheets.
Case Histories
Editors of technical journals crave case histories about how your
product solved a particular problem or broke new ground in some way.
The hardest part is reviewing the customer list and selecting potential
resources. We can help with the details – getting permission,
outsourcing the writing, story proofing and future placements. Completed
case histories can be reprinted and used as hand-outs or leave-behinds
for your sales force. They also can be added to your website.
Editors and Publicity
It’s a good idea to have an Editor’s Page on your site.
Include downloadable files of product photography, your company logo
and press releases. The easier it is for editors to get your material,
the more likely they are to use it in their magazines. Make sure you
make files available in both PC format and Mac. |
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