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Evaluation
of Your Site
We can look at your site with fresh eyes to check navigation, links
and outdated material. Does your site follow the “Three
Click Rule”? Are your product pages easy to find and is
it a snap to make contact with your company? We can let you know.
Website Reporting
You have spent time, effort and money to create your website. How
is it performing? Do you pull weekly reports to let you know which
pages are the most popular? The least popular? If no one is going
to your “Events” page, then you should consider deleting
it. Or upgrading it to create interest. Do you have dynamic, changing
categories? Do you create reasons for prospects to return to your
site or bookmark it for future reference? Do you have valuable files
or a gallery that keep current customers coming back to your page?
Site Updating
Many sites contain old information. It takes a committment of time
and resources to keep your site up-to-date. We can create schedules
for easier updating.
Coordinate Lead Tracking with Your Advertising Campaign
Use a specific URL to facilitate lead tracking for ad and promotion
campaigns. Create a "lead-in" or "entry" page
to pinpoint what is working and what is not. |
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